Youngevity International and Cart Ripple Bring Direct Selling and Retailers Together
San Diego, California – October 5, 2016 – Youngevity International, Inc., a global direct marketer of nutritional and lifestyle products, and also a vertically integrated producer of gourmet coffees for the commercial, retail, and direct sales channels recently announced at the company’s See the Change Convention in Salt Lake City, UT the launching of Cart Ripple, an online and mobile shopping app as part of their ecommerce shopping program.
Steve Wallach, CEO of Youngevity stated, “The combination of Cart Ripple and Youngevity was so intriguing and such a natural fit for our organization and distributors that as I tried to find reasons not to bring the two together, I continued to feel more and more compelled that it was right to put Cart Ripple in the hands of our people, as shoppers and as virtual sales people. We believed that many were already shopping at these stores, as were their friends, so why not make shopping a more economically rewarding experience.”
Dave Briskie, President and CFO of Youngevity stated, “We feel the marriage of direct selling with thousands of established retailers is such an exciting opportunity to all involved. Cart Ripple gives our distributors, their customers, and their customer’s friends a robust shopping experience, along with financial incentives and benefits that fit Youngevity’s model so well. Our thoughts were ‘why not save money or get paid for shopping at the retailers you’re already spending at.’ Once we were able to create a structure that we felt could work for everyone participating in the Youngevity-Cart Ripple combination we believed our distributors would embrace this opportunity immediately, and the rippling would begin.”
David Rutz, VP of Global Services at Youngevity said, “The Cart Ripple app and website were designed with one purpose, saving consumers money and doing so conveniently! We are all finding ways to do things more efficiently with smart phones, and Cart Ripple is designed to meet consumers right where they are. The price compare option provides fast price comparison for savings to users, with special deals, discounts and cash back bonuses to amp those savings up. We believe it is all about the simplicity and the savings, and when you couple the friends and family aspect which gives users cash back on the shopping of those they refer, you’ve got the recipe for a ripple effect!”
Safe Harbor Statement
This release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as “may,” “should,” “potential,” “continue,” “expects,” “anticipates,” “intends,” “plans,” “believes,” “estimates,” and similar expressions and includes statements regarding the expected synergies and benefits of the Cart Ripple app. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict, including, the actual synergies and benefits to be achieved with the Cart Ripple app and the other factors described in our Report on Form 10-K for the year ended December 31, 2015 and its other filings with the Securities and Exchange Commission, including subsequent periodic reports on Forms 10-Q and 8-K. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.
Image Source: Youngevity.com