Month In Review: FDI, Adaptogenix, and MORE!

A lot has happened since my last post regarding Youngevity’s merger with Javalution:


On August 15, 2011, Youngevity announced it was acquiring Financial Destinations, Inc. (FDI), a nationwide direct marketer of financial, telecommunications, and health and wellness-related services.

FDI’s sales force now will be able to offer the full range of Youngevity lifestyle products as well as JavaFit coffees to their customers, while Youngevity and Javalution sellers now will be able to add FDI’s financial benefits to their line.

Steve Wallach, CEO of Youngevity, said that the financial benefits offered by FDI’s services, such as discounts on pharmacy and telecommunications purchases, add new value for Youngevity’s sales force to bring to its customers. Bill Andreoli, founder of FDI and a veteran of 22 years in direct sales, will become president of Youngevity.

“Bill and his management team have done a phenomenal job with FDI. We are delighted to be gaining the benefit of their experience for the combined company’s leadership team,” said Wallach, who noted that FDI’s four senior executives each brings more than 20 years of direct sales experience to the Youngevity management team, including direct sales industry icon, trainer and former Excel Communication top earner Steve Schulz. “FDI’s distributor training and recognition programs are second to none in our industry. They will take our company to the next level,” said Wallach.

[Read the full press release]

Youngevity is a wholly-owned subsidiary of AL International, Inc. (JCOF-PK). FDI has annual sales of approximately $10 million and the combined company is now tracking at over $50 million in sales revenue for 2011.

Word on the Street: What It Means For You


On August 25, 2011, Youngevity announced its acquisition of Adaptogenix International, the Salt Lake City-based direct seller of (science-based) health and wellness products.

Adaptogenix offers premium products addressing health and wellness concerns such as support for healthy brain function and weight management. Adaptogens are a class of botanical compounds that support the body’s innate healing ability and natural resistance to stress.* Privately-owned Adaptogenix was launched last year by founder and CEO, Andrew Rinehart. The company has sales in North America, Asia, and the Middle East.

The Adaptogenix line also includes a proprietary brand of healthy coffee, which fits well with the JavaFit coffee brands.

[Read the full press release]

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Word on the Street: What It Means For You


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