Weather the Economic Storm with Soul Purpose

Soul Purpose Lifestyle Company® Flourishes
IN TOUGH ECONOMIC TIMES.

Exeter, NH – National Personal Care and Wellness Company Soul Purpose® announced today its unprecedented growth during times when many companies are experiencing layoffs and cutbacks. A privately held company, Soul Purpose does not publicly disclose financial statements. However, Soul Purpose® President, Nadine Abraham Thompson states that the company has experienced a gain in sales in excess of 221% for the first two months of 2009.

Soul Purpose began sales of their nature based line of high quality personal care products less than one year ago in May 2008. Today, Thompson states that their entrepreneurs have sold over $1 million dollars in products in less than 12 months of phased in sales. This is unprecedented for a start-up direct sales company, especially in these challenging financial times.

The rapid rise in sales and recruiting can be attributed to several factors, stated Nadine Thompson,

“In an economic downturn such as the one we are experiencing, we generally see an increase in the number of people seeking additional income streams, often outside of mainstream business. With the unemployment rate currently hovering around 8.1% nationwide and foreclosures at an all time high, a lot of people are looking for a way to make ends meet. Soul Purpose provides that opportunity for them.”

Is network marketing recession-proof? Over the past 12 months, the number of unemployed persons has increased by 4.1 million and the unemployment rate has risen by 2.7 percentage points. While traditional companies are downsizing, the number of people turning to network marketing has steadily increased during that same period. In fact, some are saying the next 5 years will be the golden age of network marketing.

Soul Purpose’s increase in sales has come primarily from their core personal care and wellness products, as well as the addition of TRU Chocolate, a healthy weight management chocolate that has taken the nation by storm. Known as the “Guilt-Free Chocolate,” TRU Nutrition’s TRU Chocolate was originally created as a healthy and tasty treat for calorie conscious people. Today, it is a delicious treat everyone can enjoy, boasting many healthful benefits not found in other chocolates. Each serving contains only 36 calories, an ORAC (Oxygen Radical Absorbance Capacity) score of 3040, and a proprietary herbal blend that promotes healthy blood-sugar levels without sugar or artificial sweeteners. As a result, TRU Chocolate is becoming increasingly popular amongst dieters and health-conscious consumers everywhere.

Soul Purpose also attributes its success to their partnership with Youngevity Life Sciences®, well known in the network marketing industry for its emphasis on high-quality mineral and liquid nutritional products, is the only MLM company to achieve authorized Health Claims through the FDA.

Dr. Joel Wallach and Dr. Ma Lan founded Wellness Lifestyles Inc. in April of 1997, which then adopted the global brand “Youngevity” in April 2006. Youngevity®, now a leading designer of dietary supplements and cutting-edge personal care and wellness lifestyle products, was founded with the intent to help people “Live Younger Longer!”, and markets worldwide through a network of independent distributors. With Global headquarters in Chula Vista, California, Youngevity® holds international offices in Australia, New Zealand and Japan.

SOUL PURPOSE has four main components:

Body:

Innovative bath and body products with beautiful, elegant and distinctive fragrances.

Beauty:

Organically inspired skin care products for both women and men. Organic earth minerals for a natural approach to beauty cosmetics.

Style:

Soft silk throws handcrafted in India, and organic teas from Vietnam, organic wild-crafted honey from West Africa.

Spirit:

Journals, candles, inspirational music, books and tapes — a holistic line that addresses all aspects of beauty from the inside out.

Says Thompson:

“My hope is that SOUL PURPOSE will be the kind of company that will challenge people to redefine the things that really matter in life. Redefine the notion of beauty, sense of style and empowerment.”

SOUL PURPOSE is a “green company” from the ground up…beginning with the product line. All products are natural and botanically based, as well as organic, sulfate free, and paraben free. “We use recycled paper, vegetable-based inks and a recycling program for all of our product containers for our customers and distributors,” says Thompson.

SOUL PURPOSE, while appreciating the need for empowerment in the African American community, understands that this need is applicable to all women and men, in all communities. The company is dedicated to providing entrepreneurial opportunities and resources to empower people (with a focus on African-American, Hispanic, Asian, and Native American women), and will create a global network of empowerment partners by building community with its consultants and vendors.

As a socially-responsible direct selling company, Soul Purpose will redefine empowerment in support of fulfilling individual purpose and vision through the marketing of exquisite, quality products illuminating body, beauty, style and spirit…one person at a time.